The masthead of the magazine to the left is Top of the Pops. The title is important as it connotes that the magazine provides the best information about the most popular music at the current time. It is a clear title which emphasizes that “pop” is the best type of music. “Top” and “Pop” rhyme which makes the masthead easily remember able for the young target audience that the magazine tries to connect with. The core audience that the magazine is trying to pull in is of young girls- pre teens, between the ages of 11-15 years old. To tempt and draw attention to this market of people, the magazine uses the colour pink to convey femininity. Pink is a colour associated with girls so when a potential female sees this magazine, they will automatically know that this particular magazine is aimed at/ made for them. The bold statement of the colour pink is aesthetically attractive.
The front cover is very busy. There are lots of small images surrounding the key image which adds brightness and is more appealing to the eye as there is a lot to look at. This makes the reader think that they are getting what they pay for as there are lots of articles on the front. The price of the magazine is £2.85 and is published weekly. This amount of money could be classed as expensive as the target audience is for female children, and to them, as they don’t work or understand money, may feel that it is quite expensive. In comparison to fashion magazines such as Vogue, which is priced at £3.90, this magazine would be ranked as cheap. Despite this, the cover manipulates the reader by presenting the reader with all the articles on the front page to make the magazine seem full and bountiful.
By the cover we can tell that the magazine’s media interests are of’; television programmes, “X FACTOR”, bands and music artists, “Jonas Brothers”, the fashion industry, “ Fashion bargains” and young celebrities such as Taylor Swift. The publisher, the BBC (British Broadcasting Cooperation), have used a pun, “Taylor’s Swift snog”, which is comical as they are using the musicians name to describe her “snog”. This shows us that the magazine is light hearted. The Top of the Pops magazine is a product from the popular television show, Top of the Pops. The BBC has created this magazine in attempt to cater for a mass audience as the tax payer funds the BBC, in which they have been very successful, with a circulation (point of sell) of 119.739 people and with a readership of approximately 393000. 87% of readers are girls and 13% are boys, this makes it clear that the magazine is aimed at young girls.
The typography is bold and simple which makes it undemanding of the reader, who will be young so therefore hasn’t acquired a full set of skills which enables them to read without difficulty. The magazine uses childish language such as “OMG” to bond with the reader and lures the audience in with words like “exposed” to arouse curiosity. Words like “Win” persuades the target market to purchase the magazine as it gives them a chance to gain an extra something from the magazine, often a luxury, in which they can take away with them. The main cover line, “”No more secrets” Jonas Brothers come clean about everything” lures the reader in, along with such words as “Exposed”, as its offering them an insight on the lives of those people that the person who reads may aspire to be like. They can achieve extra knowledge and become apart of those select few who also know the information; it would be the equivalent to joining a secretive club.
The main image on the front page is of the pop/soft rock group, the Jonas Brothers. The mode of address is that the band is directly addressing the audience by using eye contact. The group also appear to be very friendly as they are smiling straight the reader and their appearance is open and more relaxed. They appear to be laughing which makes it look like that they are having a good time and enjoying themselves, and young influential children may aspire to be like this. This manipulates the audience into thinking that the Jonas Brothers are welcoming the reader into their lives, they have been invited to join in with the excitement that the Jonas Brothers have, it makes the reader feel more involved.
No comments:
Post a Comment