Sunday, 10 January 2010
Kerrang double page spread analysis – Oli Sykes interview
On the left page, the whole side is printed with just a picture of Oli Sykes, whom is the lead singer of the famous rock band Bring Me The Horizon. In the image we see that he has a full body suit of tattoos, as he is standing topless, and we see him holding a wet sponge with ink leaking off of it. Looking at his torso, the reader can see a patch from his chest missing some tattoo. This is an ironic image as the tattoos have been washed away, but in actual fact tattoos are permanent. He is washing off his tattoos which can represent something like the washing away of sins. The tattoos themselves give him his identity as a rock individual and make him appear to be brutal and perhaps wild and aggressive. They seem to be very sadistic and fierce images such as of skulls, eagles, cobwebs and fire which could represent his personality and give Oli character. These tattoos also could have other meanings to them and be very important to him. They could represent specific turning points in his life or his emotions. They could also be there to cover up his insecurities and to represent that there is more to him that meets the eye and that people shouldn’t judge him due to his appearance. His face is hiding behind the sponge which again may represent that he is insecure and lacking confidence. His hair seeps over his face and covers his entire forehead just leaving the eyes in view. All these features give Oli something to hide behind, and perhaps in the interview the readers are allowed to find out why he feels the need to “hide” and cover himself up. The way in which Oli is looking at the reader is very endearing. He appears to be looking, with direct address to the audience, using “puppy dog eyes” which makes the reader sympathise with Oli. He almost looks timid and scared which contrasts with the assertiveness of his tattoos and the quote to the right hand side of his head, “I MAKE PEOPLE’S BLOOD BOIL. I HAVE NO IDEA WHY”. This quote may make the reader think why someone looking so innocent would infuriate people.
The tattoos seem to be the only use of colour through out the the article. The colour scheme used for the background and texts is grey, black and white, which are all monotonous colours but bring out the life in Oli’s tattoos. The colours are also classic Rock colours as they are dark and fit in with the genre of Rock.
There is no title to this interview; the article just goes straight in to the questions after a long introduction to the feature. This technique was chosen to make the audience read the start of feature first in order to lure them instead of them just seeing the title and deciding that they weren’t going to read the article. Thus gives them the chance to find out more about the feature ahead and what they can fain from it. The questions and quotes are written in caps lock and are of a bigger size in comparison to the answers. This is so that say if the reader was in a rush or was looking for something in particular, then they could find it easier as it would stand out in comparison to the other text as they could skim read through the questions. The quotes are very large which makes them eye catching which encourages the reader to read them.
The pages are very well organized and have a very neat structure. The questions and answers are printed in columns so the reader can look down the page instead of going from side to side which is also a good use of space as it takes up less room in order to put more things on the page.
In the top right corner of the right hand page we see a black spot, which almost looks like a smudge of ink with writing inside of it. It is presented this way to give it that edgy feel. In the bubble there is an offer for a discount at the popular online clothing store, iheartdropdead. The editor has placed this freebie here as it doesn’t link in with the text so stands out from the page. This way the audience are more likely to look at it.
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Nice analysis!
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